Access to Justice 2.0 – Public Campaign for Marginalized Communities
We conceptualized, coordinated, and executed a large-scale multimedia awareness campaign across four regions in North Macedonia. Through interactive events, testimony videos, podcasts, and targeted social media content, the campaign gave visibility, voice, and dignity to underrepresented communities.
As part of the EU-funded project “Access to Justice for Marginalized Communities 2.0,” 3rd Sector Production was commissioned to design and implement a national public campaign in partnership with Kvinna till Kvinna and Coalition Margins.
Our work included:
Developing the overall creative concept and strategic messaging
Organizing and moderating three interactive public events in Sveti Nikole, Delchevo, and Gevgelija
Producing nine powerful video testimonials highlighting real stories from service providers and community members
Creating three short promotional videos (1–2 minutes each) for the partner organizations
Recording nine professional podcasts tailored to local contexts
Establishing or supporting social media channels for partner organizations
Managing all on-site logistics, video/audio production, editing, and final delivery of media assets
The campaign adopted a “Do No Harm” approach due to the sensitivity of the topics, ensuring dignity and ethical storytelling throughout. Content was distributed via social media, national and local media, and the project’s dedicated website.
Our contribution turned powerful stories into trusted, accessible communication, bridging civil society and communities through digital engagement.
